The campaign can make use of the social media space for better visibility. Aggressive strategies adopted by other countries like Australia, Singapore in promoting their tourism affects Indian tourism. Some other aspects of its tourism infrastructure remain somewhat underdeveloped, however.
Diversity of culture i. Advertisements Browse marketing analysis of more brands and companies similar to Kerala Tourism. A xenophobic attitude among certain sections of the people.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. India as geographical location is a culmination of forests, deserts, and mountains ands beaches. Kerala is naturally endowed to be a popular tourist destination, which the campaign can leverage upon.
Lack of adequate infrastructure. Recently the campaign has also been involved in digital marketing. With domestic tourism flourishing in India, the campaign has a larger pool of potential audience. The importance of tourism as a creator of job opportunities can be understood from the fact that in India every one million invested in tourism creates Inbound tourism means tourist visiting India from other countries of the world for various purposes like holiday, spas, medical, yoga and meditation, business, meeting etc.
The campaign excessively relies on its tagline for its appeal and despite good advertising has limited brand recall 2. No proper marketing of India as tourism abroad. More proactive role from the government of India in terms of framing policies.
Foreigners still think of India as a land of snake charmers. A wealth of archeological sites and historical monuments. The campaign faces the threat of its shelf life expiring. As well as growth of domestic tourism is one of the factors of the development of the tourism industry.
Maharashtra Tourism Campaign 2. If the campaign does not innovate it will lose its charm. For example, the nation has very few hotel rooms per capita by international comparison and low ATM penetration.
Positioning. Kerala is positioned as a state full of natural beauty and rich culture. Kerala Tourism SWOT Analysis. Strengths. Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kerala Tourism: 1.
emerging health tourism industry in mint-body.com the wake of the 21st century developments, a SWOT analysis has also been done to identify the internal and external factors that are favourable and unfavourable to health tourism in India and to strengthen further the competitive edge of India in the map of world health tourism.
SWOT analysis of tourism industry in Mauritius. You use this tourism SWOT diagram to analyze opportunities and threat to tourism in your country or region. Product in Spot light – Pepsi Cola Swot Analysis Of Pepsi Swot analysis is based on thorough analysis of business (corporation, Product Category Competition, Customers and products) identifies and evaluates the internal strengths and weaknesses of the company well as its external threats and oppurtunities.
mint-body.comon: Agrawal V () A Review of Indian Tourism Industry with SWOT Analysis Page 2 of 4 Ministry of tourism has recently launched ‘Incredible India’ mobile application that will assist international and domestic tourist to access Tour information about ministry recognized service operators.